Introduction to Agribusiness

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Agribusiness is where farming meets business. It’s not just about planting and harvesting—it covers everything that happens from the farm to the final buyer. This includes processing, packaging, storage, transport, marketing, and sales.

In today’s world, agribusiness is one of the fastest-growing sectors. With the right skills and mindset, anyone can build a profitable business—whether you’re farming, selling, creating content, or offering services in the agriculture space.

This eBook is your simple entry point into understanding agribusiness, spotting opportunities, and taking your first bold step into one of Africa’s most promising industries.

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